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We have made the whole process of adding a video spokesperson to your site very simple. But you may still have questions. The answers to many of your questions are below.

Get started

We know you may have questions. That's why our video team of is here to make this process as easy as possible for you. Just give us a call.

How It Works

What is the value of having video on your website?

The value of video is huge. There are two main beneifts of having video on your website. It benefits your VISITORS experience and it benefits your SEO efforts, both ultimately benefiting your bottom line.

FOR THE VISITOR:

  • Video provides entertainment.
  • Video provides clarity and helps get your message across quicker.
  • Video has impact, and gets the visitor involved and emotionally invested in your offering.

FOR SEARCH ENGINE OPTIMIZATION:

  • Google really like video and tends to rank a site higher because it exists.
  • Higher rankings means you generate more online traffic.
  • Video can be tagged with keywords and transcripts, which is searchable text by search engines.

Why does a spokesperson help?

So, a prospect has just entered a search into a Google, trying to find a solution to their problem.

What is their mindset?

  1. They are likely busy with many other tasks needing their attention.
  2. They are looking for an uncomplicated and COST EFFECTIVE solution.
  3. Video has impact, and gets the visitor involved and emotionally invested in your offering

And how does a spokesperson help?

The spokeperson adds that personal touch that so many visitors prefer.

In a matter of seconds, a spokesperson can help solve these problems for the surfing visitor:

  • Why is this site different enough for me to hang in there and listen, or to click further into their site?
  • Where is the information I am looking for?
  • How much will it cost me?

We must remember that a brand new visitor is "uninvested". Until you have gained their trust, you have 30 to 60 seconds to give them a reason to stick around. Once a visitor is invested and interested, then you have the luxury of providing a video of longer length to instruct or inform. So initially, we try to Keep it short - under 60 seconds (nobody likes rambling).

So what about people who are not interested in hearing from another person.

Well, we are trying to appeal to as broad a range of prospects as possible, are we not? And granted, there is a smattering of those who resisit human interaction, maybe more than a smattering. So this is why we have a SHUT ME UP button front and center on the video. Video is popular enough now that people know intuitively that if they scroll over the picture window, a play/pause option will appear. And, there is always the option to advertise SHUT ME UP as a bigger message.

OUR PROCESS

Ok, you probably are at the point that you realize your website is missing something and that something is video!

First you need to decide which product/package is right for you.

If you are budget conscious and understand how much video can help your site, and like the idea of creating a relationship with your viewers the moment they click onto your site, a home page spokesperson is perfect for you. You can begin by clicking here, or learn more about the process, down below at STEP 1. (Of course we can put talent on any page you desire, not just the homepage.)

Perhaps you would like to help lead your viewers further down the sales funnel, by selecting a Visit Detection Package. By implementing visit detection, each time your visitors returns to your site, he or she will be greeted with a new video which will be tailored especially for them. The standard VD package, includes 3 spokesperson videos, to appear consecutively with the visit detection service. Please call us to build a VD package.

For those with a larger budget or more detailed info to convey or demonstrate, you have already realized the power of video, and know that interactivity on a website will increase traffic and conversion even more. Therefore we will customize an interactive video, to convey your company message. Please call us so we can brainstorm on the customizatiuon an interactive video.

If a single home page video spokesperson is what you want, here is the process:

Step 1 - CHOOSE YOUR ACTOR:

First you choose the actor that you think best complements your business and who will appeal to your audience. We have male and female ages ranging from 6 to 75. Ethnicities include Caucasian, African American, Hispanic, Thai and Japanese. If a talent is able to deliver in a language other than English, they will mention it in their demo video.

Don't forget that there is always the option to shoot a client supplied talent, or to shoot a represetative of the company like a CEO. If you have specific talent needs that you don't see in our roster, let us know - we have lots of resources.

Please note that an asterix *** after the actors names indicates that there is a premium fee for them. (Please call us or email us for their rates.)

Step 2 - CHOOSE YOUR OPTIONS:

This is where you customize your spokesperson's on camera delivery.

You will choose SHOOTING OPTIONS first:

  1. The length of your actors online appearance.
    The script you write will define the length. If you want us to write the script, just check that box.
  2. The wardrobe you prefer:
    Business
    Business casual
    Casual
    Custom (we will call you to define the clothing. Additional fees may apply if we need to buy clothes.)
  3. The style of our actor's delivery. (You can select more than one)
    Empathetic
    Gentle
    Serious
    Authoritative
    Passionate
    Enthusiastic
    Pitchman style
    Or give us your own description.
  4. Camera focal length:
    Full body
    Half body (from the hips up)
    Close (from the chest up)
  5. Style of appearance
    Walk in from left
    Walk in from right
    Dissolve in (no walk)


If you are interested in our Advanced Options click on:

Visit Detection

Interactive Video

Please call us so we can customize these videos for you.



Step 3 - WE DO THE REST:

The SitesCameraAction team will coordinate with your selected talent, review your script and shoot in our High Definition Green Screen Studio. Your video will then go into one of 5 Avid HD or Final Cut Pro HD Editing Suites, with a well seasoned professional editor. Our Post Production team will sweeten the audio, and then create an alpha channel of the spokesperson from which we will compress the appropriate FLASH video file, and host it on our server. Then we will send the code for you to add the video to your website. This line of code "calls up" the video from our server and tells it where to appear and when to appear on top of your website. If you do not have a webmaster who can drop in the line of code, then call us, so we can quote you a price to do the custom integration of the video. You should be seeing your video immediately after this final step!

This is a good time, to re-consider utilizing our Visit Detection services. Why let a second or third opportunity to make a sale slip through your fingers?